The meeting between the President of the Rak’n Roll Foundation, Magdalena Prokopowicz, and Magdalena Mousson-Lestang became the source of a long-term project for women struggling with cancer. Especially for this campaign, the creator of the Lilou brand designed a unisex pendant that, thanks to the possibility of personalization, became a symbol of fight, hope, and life. A classic disc on a red cord adorned the wrists of many thousands of people in Poland. A community engaged in fighting for dignity for the sick was formed.
Thanks to the regular sale of the dedicated Lilou pendant, it was possible to finance, among other things, oncology waiting rooms across Poland with a total value of 257,390 PLN.
